ADV Group

What We Do

We offer strategic consulting in the areas of innovation, competitive analysis, product strategy, alliances, and business development. 

We help technology companies clearly see where their offerings actually fit--in the the market, the competitive landscape, and on the innovation curve.  We aim to close the gap between perception and reality that leads to underperformance and missed opportunities.  

Do you really know where your product or service fits in the market?

Sometimes, you need an independent viewpoint--a reality check.  Do you:

• Need to enter new markets without betting the entire business? 
     
• Want to know if the blue ocean you see today will be filled with competitive sharks by the time you set sail?